If you want to optimize for replayability, you have to look at why customers are coming to you in the first place. And the single most compelling feature of immersives is discovery.
Category: Audience Psychology
Strange Bird Immersive has officially reopened! It was an all-consuming journey, one I’ll recount in future posts, but more fascinating
Last week, I examined the Meisner technique for the immersive actor. I am particularly excited by the genre’s promise of
If an immersive production offers the audience any opportunity to speak, chances are actors are going to get some smart-ass
The most important rule goes unspoken. I have not yet encountered a production—immersive or otherwise—that explicitly told audiences “to respect
Third Rail Projects takes a very different approach to immersive storytelling than Punchdrunk (see Breaking the Rules: Sleep No More).
99.9% of audiences don’t want to break the rules. But sometimes people go rogue, or more commonly, someone makes a
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